AI Receptionist for traditional funeral directors
The first funeral director a family reaches out to is usually the one they choose.
The problem
A family member calls at 6:30am. Their parent passed away overnight in a care home. They need a funeral director. They're not searching with their head — they're reaching for the phone with their heart. The first voice they hear must be warm, calm, and ready to help.
What Ava does
Ava answers with quiet dignity and genuine warmth, explains the immediate next steps in plain terms, captures the deceased's details and location, and books the at-need arrangement meeting — making one of the hardest calls in a family's life feel a little easier.
A traditional funeral is worth £3,500–£8,000. A family satisfied with their experience refers friends without hesitation. Every family that reaches you begins with this call.
Hear it in action
This is what your callers hear.
- Good morning, Whitmore Funeral Directors — how can I help you today?
- My father passed away this morning at the care home. I don't know what to do first.
- I'm so sorry for your loss. Please take your time. We're here to guide you through every step. Can I ask the name of the care home and your father's full name?
- His name is Alan Thomas. He was at Sunningdale Care, Guildford.
- Thank you. We'll take care of bringing Alan into our care. Can I book a time for you to come in and sit with us — there's no rush, and we'll go through everything together at your pace.
Common questions
Everything you’re wondering.
Can Ava handle calls from bereaved families at any hour?
Yes. Ava is available 24/7/365. A family calling at 3am receives the same calm, compassionate response as a 9am call — because grief doesn't keep office hours.
What details does Ava capture on the first call?
Deceased's full name, date and place of death, current location of the deceased, relationship of the caller, and preferred time for an arrangement meeting — giving your funeral director everything needed before they arrive.
How does Ava manage the tone of a bereavement call?
Ava speaks slowly, uses the deceased's name, allows pauses, and never rushes the caller — matching the gravity of the moment without being clinical or transactional.
Can Ava handle calls about pre-arranged funeral plans?
Yes. Ava retrieves the pre-arrangement details, confirms what's been planned, and books the family in to review and activate the plan — making a painful moment slightly more bearable.
Pricing
Ava pays for herself on call one.
A traditional funeral is worth £3,500–£8,000. A family satisfied with their experience refers friends without hesitation. Every family that reaches you begins with this call. Plans from £397/mo. One recovered job a month covers it — everything else is pure upside.
Book a 15-minute demo. See Ava handle a real traditional funerals call — live.
No slides. No pitch. We dial in, run the scenario, and you see exactly what your customers will hear.
Start Ava →