AI Receptionist for personal injury solicitors
PI enquiries have a limitation clock. Answer fast — or lose the case forever.
Ava is the AI receptionist for personal injury solicitors that answers every claim call, captures accident type, date and liability, and books the assessment before your competitor calls back.
An average RTA claim is worth £2,000–£15,000 in fees and a serious injury case £50,000–£250,000. With a three-year limitation clock running, each missed PI call is a case file that walks to a competitor.
The short answer
The problem
A caller was injured in a road accident 18 months ago. They've finally decided to pursue a claim. They have 18 months of limitation remaining. They call your firm. They call two others. All three go to voicemail. One returns the call two days later. Too slow — they've already signed with someone else.
What Ava does
Ava answers every PI enquiry immediately, captures the accident type, date, liability position, and injury details, and books the initial claim assessment — giving your fee earners a qualified lead with full pre-screening data before the first conversation.
An average RTA claim is worth £2,000–£15,000 in fees. A serious injury case: £50,000–£250,000+. Every missed PI call is a case file that went to your competitor.
How does Ava handle a personal injury enquiry?
Ava answers immediately, asks what happened and when, establishes the liability position and injury type, explains your no-win-no-fee basis, and books the claim assessment from your live diary. Your fee earner receives a pre-screen brief, so the first fee-earning call starts with the facts already gathered.
A claim call is a structured intake. Ava asks the accident date, what happened, whether the other party admitted fault, whether there were witnesses, and the nature of the injury and any treatment. She records it against the matter so nothing is asked twice.
She handles the no-win-no-fee question head on. Cost is the main hesitation for a PI caller, so Ava explains the CFA in plain terms, reassures on the no-upfront-fee point, and books the assessment while the caller is still motivated.
The booking writes into Proclaim or your case management system with the pre-screen attached, so the fee earner can judge merit and prepare before the assessment rather than starting cold.
Why is a missed PI call so costly, and what does it cost?
Personal injury claimants compare firms and instruct whoever responds first. A firm that returns the call two days later has already lost. With RTA claims worth £2,000–£15,000 and serious injury cases reaching £250,000, every missed call is a file that went elsewhere.
The caller who has finally decided to pursue a claim is warm and ready, but their loyalty lasts only as long as the wait. Ring out or send them to voicemail and they dial the next firm advertising no-win-no-fee.
Limitation sharpens the loss. A claimant near the three-year deadline cannot afford a slow callback, and a firm that misses that window can lose a viable case entirely. Answering on the first ring is the difference between a file and a missed opportunity.
Ava removes the gap. She answers the overflow and after-hours lines together, so no claimant reaches dead air at the moment they choose who to instruct.
Can Ava pre-screen a claim and flag limitation without giving advice?
Yes. Ava captures accident type, date, liability, witnesses and injury, and flags any case approaching the three-year limit so your team acts fast. She gathers facts for a merit assessment. She never tells the caller whether the claim will succeed or what it is worth, which stays with your solicitor.
A good pre-screen saves the fee earner the first twenty minutes of every call. Ava asks the questions that matter, was liability admitted, were the police or an ambulance involved, has treatment started, and records the answers in a structured note.
On limitation she calculates the approximate three-year window from the accident date and flags anything close to it at the top of the brief, so a time-critical case is triaged rather than queued behind routine enquiries.
She keeps strictly inside the intake boundary. She explains the CFA and the assessment, but she does not assess prospects, comment on quantum or advise on liability. Those judgements belong to your solicitor, fully briefed by Ava's note.
How does Ava stay compliant and confidential on claim calls?
Ava discloses she is an AI receptionist, processes every call under UK GDPR with a signed Data Processing Agreement, and stores data on UK or EU infrastructure. She captures only what your team needs and routes anything beyond intake to a named fee earner.
Claim detail, the accident circumstances, injuries and medical information, is processed under a documented lawful basis with your firm as the data controller and us as processor under the DPA.
Ava records both the claimant and, where mentioned, the other party, so your team can run a conflict check before opening the file. She gathers the names. The conflict decision stays with your fee earner.
Because she identifies herself as AI and notes that calls may be recorded for quality and training, your firm meets the 2026 transparency expectations without relying on staff to remember a disclosure.
£2,000–£15,000
Typical fee value of an average RTA claim
Figures already used in this page; UK PI estimate
3 years
Standard limitation period the caller is racing against
UK limitation law
First
The firm that responds first usually wins the instruction
avacallai conversion observation
The difference
Voicemail takes a message. Ava books the appointment.
What callers ring about
Every personal injury call, handled.
- Road accident claim enquiries
- Workplace injury calls
- No-win-no-fee questions
- Limitation deadline checks
Hear it in action
This is what your callers hear.
- Hello, Apex Claims Solicitors — how can I help?
- I was in a car accident last year. The other driver was at fault but I haven't done anything about it yet.
- You're right to call — you have three years from the accident date to bring a claim. Can I ask when the accident happened?
- March last year.
- Good — you have plenty of time. Can I book you a free claim assessment? It's 20 minutes and we'll tell you exactly where you stand. No obligation, and we work on a no-win-no-fee basis.
Before you choose
What to look for in an AI receptionist for personal injury.
Structured claim pre-screen
The receptionist should capture accident date, liability, injury and witnesses so your fee earner can judge merit before the first call. A name and number is not enough on a PI file.
Confident no-win-no-fee handling
Cost is the main hesitation. Confirm it explains your CFA plainly and books the assessment, rather than letting a price-anxious caller talk themselves out of proceeding.
Limitation flagging
It must take the accident date and flag anything near the three-year limit for urgent action, so a viable claim is never lost to a slow response.
Books into your claims system
Insist the assessment and pre-screen write into Proclaim, Clio or Actionstep, so nobody rekeys the intake and the brief travels with the booking.
Common questions
Everything you’re wondering.
Can Ava pre-screen personal injury cases for merit?
Yes. Ava captures accident type, date, liability position, witness availability and injury type, giving your fee earner a merit-assessment brief before the first fee-earning call.
Can Ava handle no-win-no-fee enquiry calls?
Yes. Ava explains your CFA structure clearly, answers the common worries about cost and risk, and books the assessment, so a hesitant caller who might otherwise hang up still moves forward.
Does Ava handle different PI categories such as RTA, employer liability, public liability and clinical negligence?
Yes. Ava routes each category to the right team and asks the pre-screening questions that fit the matter type, so a workplace injury and a road accident are handled differently from the first question.
How does Ava handle calls about limitation periods?
Ava asks for the accident date, flags anything approaching the three-year limit to your team immediately, and books the assessment urgently, so no potential claim is lost to a slow response.
Does Ava book into our claims case management system?
Yes. Ava writes the assessment and a pre-screen note into Proclaim, Clio, LEAP or Actionstep, so the fee earner sees the accident date, liability picture and injury type before the first call.
What about enquiries that come in late at night?
Ava answers them. People decide to pursue a claim in the evening after a tough day, and a voicemail loses them. Ava captures the accident detail and books the assessment there and then, 24/7.
Will Ava replace our intake team or support it?
Either. Most firms run Ava as overflow and out-of-hours cover, so intake handlers progress live files while Ava catches the new claim calls they can't reach, holding the second line and every call after close.
How does Ava stay compliant on a claim call?
Ava discloses she is an AI receptionist, processes calls under UK GDPR with a signed Data Processing Agreement, and keeps to capturing and booking. She explains the CFA but never advises on prospects, quantum or liability, which stays with your solicitor.
Pricing
Ava pays for herself on call one.
An average RTA claim is worth £2,000–£15,000 in fees. A serious injury case: £50,000–£250,000+. Every missed PI call is a case file that went to your competitor. Plans from £397/mo. One recovered job a month covers it — everything else is pure upside.
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