AI Receptionist for orthodontic practices
Invisalign enquiries move fast. The practice that answers first wins.
Ava is the AI receptionist for orthodontic practices that answers every Invisalign and braces enquiry immediately, explains treatment options clearly, and books the smile assessment — 24/7.
Each unanswered Invisalign enquiry represents £3,500–£6,000 in case value. Miss three calls a week and you forgo £500,000+ in annual ortho revenue.
The short answer
The problem
A parent rings to ask about Invisalign for their teenager. They've already browsed three websites and filled out two contact forms. The first practice to actually speak to them — and book a consultation — wins the case. Are you always first?
What Ava does
Ava answers every orthodontic enquiry immediately, explains the difference between Invisalign, Invisalign Teen, and traditional braces in plain English, captures the patient's age and case complexity, and books a free smile assessment — converting the enquiry before your competitor calls back.
An Invisalign case averages £3,500–£6,000. A braces case £2,500–£5,000. One new ortho patient per week = £180,000+ annual revenue.
How does Ava handle an Invisalign or braces enquiry?
Ava answers instantly, asks who the treatment is for and their age, explains the realistic options, and books a free smile assessment from your live calendar. She gives a cost range to qualify the caller but steers the exact figure to the in-clinic assessment, which is what gets them booked.
The conversation mirrors a strong treatment coordinator. For a 16-year-old she'll raise Invisalign Teen, mention compliance indicators and eruption tabs in plain terms, and reassure a parent worried about a teenager actually wearing the aligners.
She never quotes a single firm price down the phone, because that invites price-shopping. She frames the assessment as the point where the clinician designs the plan and confirms the cost, then locks in a slot before the caller hangs up.
Every booking lands in your PMS tagged by case type, so your coordinator knows whether they're prepping for a clear-aligner consult or a fixed-brace discussion before the patient walks in.
Why are missed ortho calls so expensive, and what do they cost?
Orthodontic enquiries convert to the practice that responds first, and the research mostly happens after hours. Each unanswered Invisalign enquiry represents £3,500–£6,000 in case value. Miss three a week and you forgo more than £500,000 in annual revenue.
A parent enquiring about Invisalign has usually viewed three websites and filled in two contact forms before they pick up the phone. They are warm, ready, and shopping. A voicemail loses them in the time it takes to redial.
The damage compounds because each case is worth thousands and the buying window is short. A teenager's parents decide over a fortnight, not a year. If your callback lands a day late, the assessment is already booked across town.
Ava closes the window. She turns an evening enquiry into a confirmed Saturday assessment, so the case stays in your diary instead of leaking to whoever answered the phone tonight.
Can Ava qualify a case better than a generic chatbot?
Yes. A web chatbot collects an email and waits. Ava holds a real conversation, captures the patient's age, the parent's concern, the case type and timeline, then books the assessment and tags the lead so your coordinator arrives prepared. She converts, rather than just logging.
Generic chatbots and contact forms create a callback list, which is exactly the delay that loses ortho cases. Ava removes the callback step by booking the assessment inside the same conversation.
She also reads intent. A caller asking about adult Invisalign for a wedding in six months is a different, hotter lead than a parent idly checking braces for a nine-year-old. Ava captures that context so your team prioritises correctly.
Because she's trained on your specific treatment menu and pricing tiers, she sounds like part of your practice, not a script bolted onto a website widget.
£3,500–£6,000
Typical value of a single Invisalign case
Figures already used in this page; UK orthodontic estimate
>50%
Share of ortho enquiries researched outside working hours
UK dental industry estimate
1st
The clinic to answer usually books the assessment
avacallai conversion observation
The difference
Voicemail takes a message. Ava books the appointment.
What callers ring about
Every orthodontics (invisalign & braces) call, handled.
- Invisalign price enquiries
- Free smile assessment bookings
- Teen brace consultations
- Retainer replacement calls
Hear it in action
This is what your callers hear.
- Hello, Align Ortho — how can I help?
- Hi, I'm enquiring about Invisalign for my daughter, she's 16.
- That's a great age for Invisalign. We offer both standard Invisalign and Invisalign Teen, which is designed for younger patients still growing. We do a free smile assessment to recommend the best option — can I book one for you?
- Yes please, how long does it take?
- About 30 minutes. I have next Tuesday at 4:30pm or Saturday at 10am — which suits you?
Before you choose
What to look for in an AI receptionist for orthodontics (invisalign & braces).
Treatment-menu training
The receptionist must explain Invisalign, Teen and fixed braces accurately. Generic answers erode trust on a £5,000 case. Ask to hear it handle a real Invisalign Teen enquiry.
Books the assessment, not a callback
Ortho leads decay by the hour. Insist the system books the free smile assessment in the same call rather than dropping the caller into a follow-up queue.
Lead tagging into your PMS
Each booking should arrive in Dentally or iSmile tagged by case type and source, so your treatment coordinator preps the right consult and you can track conversion.
Evening and weekend cover
Most ortho research is after-hours. Confirm the service truly answers at 9pm on a Sunday, because that's when the cases you're losing actually call.
Common questions
Everything you’re wondering.
Can Ava explain Invisalign and traditional braces to callers?
Yes. Ava is trained on your treatment options and can explain the key differences — treatment duration, visibility, cost range, suitability — in clear, jargon-free language.
Can Ava book free smile assessment consultations directly?
Yes. Ava offers available slots from your calendar and confirms the booking immediately — so the caller is committed before they hang up.
How does Ava handle price enquiries for orthodontic treatment?
Ava gives a realistic cost range and explains that the exact quote depends on the complexity assessed at the free consultation — a technique that encourages booking rather than price-shopping.
Can Ava handle enquiries about retainers and post-treatment care?
Yes. Ava manages the full patient journey — from initial enquiry through to retainer bookings and routine check appointments — reducing the burden on your front desk.
What happens to enquiries that come in at 9pm after someone browses Invisalign?
Ava answers them. Most ortho research happens in the evening, and a large share of enquiries land after your front desk has gone home. Instead of a web form that waits till morning, the caller speaks to Ava and leaves with a smile assessment booked.
Can Ava handle the parent who's ringing round comparing three clinics?
Yes. She acknowledges they're comparing, gives a confident cost range, explains why the free assessment beats a phone quote, and books the slot. Booking the assessment first is what wins the case, because the practice that gets them through the door usually closes it.
Does Ava integrate with orthodontic practice software?
Yes. Ava books straight into Dentally, Software of Excellence (Exact), Carestream R4 and iSmile, tagging the enquiry as Invisalign, Teen or fixed braces so your treatment coordinator sees the case type before the assessment.
Pricing
Ava pays for herself on call one.
An Invisalign case averages £3,500–£6,000. A braces case £2,500–£5,000. One new ortho patient per week = £180,000+ annual revenue. Plans from £397/mo. One recovered job a month covers it — everything else is pure upside.
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